“We are entering into the ultra-luxury residential segment under a new brand Emaance, derived from the fusion of two words, Immense and Indulgence, where each apartment cost will not be less than Rs 100 crore,” says Sunteck Realty CMD Kamal Khetan.

What’s the News?

A renowned developer, Sunteck Realty, has announced its real estate project to be launched by June 2026. These ultra-luxurious apartments will cost from ₹100 crore all the way up to ₹500 crore. This isn’t something basic. That’s a huge amount, and that’s why the news is making headlines.

Sunteck’s vision is building something that makes those homes look like the entry point for the super-rich. They are creating a brand new level of wealth and luxury.

Who are the Buyers?

This project is aimed at the “0.1% Club”. The world’s billionaires and financially successful individuals. It isn’t about imported marble or infinity pools alone; it’s about knowing your neighbour shares the same social circle and lifestyle values.

Since the price is so high (over ₹2.5 lakh per square foot!), only the super elite can afford it. Sunteck is making the sales process as exclusive as the home itself, calling it “By Invitation Only.” 

Where Are These Super-Homes Located?

There will be two projects launched under the new luxury brand name, ‘Emaance’. The location is strategically selected: Mumbai and Dubai Downtown, near the Burj Khalifa Community.

In Mumbai, it’ll be near the Nepeansea Road. This is one of the most famous and expensive locations in India. By launching here, Sunteck is making Mumbai compete with global cities like New York and London for property prices. 

The Dubai Downtown project marks Sunteck Realty’s first international expansion, targeting the diaspora. 

The value of these two projects combined is expected to be a massive ₹20,000 crore.

Why Is This A Big Deal to the Rest of the Market?

When companies are this confident about selling ultra-expensive homes, it shows how strong the real estate market is at the very top.

• Sunteck is increasing its focus on these luxury homes because it knows the wealthy are buying, and they have the finances to back it up (Sunteck recently reported a 47% increase in profit).
• This kind of investment at the very top sends a strong message down the line. It confirms that demand is strong and growing for all premium properties. Whether it’s a ₹500 crore apartment in Mumbai or a high-end villa in Gurgaon.

The super-rich are clearly not slowing down, and this apartment launch is the ultimate symbol of their confidence.

What Factors Make Sunteck Emaance Standout?

What makes Sunteck’s new ultra-luxury brand Emaance newsworthy isn’t just the ₹100-500 crore price tag. It’s how they’re redefining what true exclusivity looks like in Mumbai’s real estate.

In most sea-facing locations of South Mumbai, even premium redevelopments come with mixed occupancies. You’ll find both old residents and new buyers there. This just dilutes the sense of privacy that a true luxury buyer values.

Sunteck is tackling this head-on with low-density planning. Imagine a 40-storey tower, but with only 16 duplex residences, each buyer essentially owning a vertical mansion in the sky. 

This ensures not just unmatched privacy but also a curated community of like-minded ultra-wealthy residents. In a city where density is the norm, that kind of space is a rarity.

Conclusion

For Mumbai, this signals a new benchmark. Just as DLF Camellias redefined luxury in Gurgaon, Sunteck and upcoming peers like Naman Xana are raising the bar in South Mumbai. 

With values touching ₹20,000 crore across Mumbai and Dubai, these projects are not just homes, but generational assets that place the city alongside global luxury markets like New York and London.

When we talk about appreciation, it isn’t just “luxury pricing” anymore. It’s the premium buyers are willing to pay for privacy, exclusivity, and the reassurance of being part of a rarefied community. And that’s what makes these launches a game-changer.